The Wall Street Journal reported on June 11, 2026 that OpenAI is weighing significant cuts to what it charges for tokens—the billing unit AI firms use for their products—amid expectations of a pricing competition with Anthropic.
What WSJ says OpenAI is considering
- OpenAI is considering drastically lowering token prices as it seeks to win customers from rival Anthropic, according to people familiar with the matter cited by WSJ.
- The company expects similar cuts at Anthropic, the people said.
- WSJ notes the discussions are still in flux—the cuts are under consideration, not presented as finalized public pricing.
IPO and business-model context in the piece
- WSJ situates the pricing talks ahead of hotly anticipated IPOs for both frontier labs.
- OpenAI confidentially filed for an IPO earlier that week, following in the footsteps of Anthropic's filing, per WSJ.
- CEO Sam Altman told employees in a recent Slack message that the company plans to go public within the next year—a detail WSJ notes was earlier reported by the Information.
- The article frames both companies' business models as under scrutiny as they approach public markets.
Print edition note
- WSJ's June 11, 2026 print edition carried the headline "OpenAI Weighs Drastic Price Cuts."
Primary source: The Wall Street Journal — OpenAI Considers Drastic Price Cuts, Anticipating War for Users With Anthropic (June 11, 2026).